Google’s new Web Guide search experiment organizes results with AI

Get ready for a new surefire way of making your Google searches more efficient! Google is stepping up its game on Thursday with the introduction of an exciting new feature called Web Guide. This amazing tool is backed by AI and can organize your search results by clustering related pages together based on your search query. Thanks, Google!

This innovation is part of Google's Search Labs experiments, which serve as Google's playground for trying out revolutionary ideas. As a user, you get to choose the experiments that intrigue you and test them out. Cool, right? You can enable or disable these experiments anytime to explore features such as Google’s AI Mode, Notebook LM, filmmaking tool Flow, and even an audio show based on news from your Google Discover feed.

The Web Guide uses a method known as the fan-out technique, which Google has put into use in its AI Mode. The brains behind this tool is a system called Gemini, which enables Google to decipher search queries more effectively and link to pages that could have been skipped using a standard Google Search.

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Photo Credit: Google

What makes Web Guide awesome is that it shines with open-ended search queries like "how to solo travel in Japan", or more complex, multi-sentence queries. For every query, each section of the search results will be devoted to a specific type of response. If you asked about solo traveling in Japan, for example, Web Guide would show groupings focused on comprehensive guides, safety tips, and personal travel stories.

Jump in to test the new Web Guide feature, which will initially be available on the Web tab on Search. Don't worry if you want traditional results - you can switch off this Web View from the tab itself without having to halt the experiment altogether!

by rayyan