Barely a month after the announcement of bagging $43 million in funds, Los Angeles-based startup, Moonvalley, has yet again hit another funding milestone. According to an SEC filing, the AI startup, famed for its groundbreaking video creation tools, has scooped an extra $10 million from an anonymous group of 14 investors raising its total to $53 million.

This comes hot on the heels of a previous hefty $70 million seed round last November, pushing the company's total funding to a jaw-dropping $124 million according to estimates by PitchBook. Moonvalley chose to remain tight-lipped on these developments.

The flood of video generation tools in the market has reached an all-time high, with an overwhelming outpouring of models from the likes of Runway, Lightricks, Genmo, Pika, Higgsfield, Kling, and Luma as well as tech titans such as OpenAI, Alibaba, and Google. However, there's little difference that sets one model apart from another.

Moonvalley is carving out a niche for itself with the data it uses to train its models accompanied by the clever safeguards on its video creation tools. The company is targeting licensing arrangements and packaging videos into datasets which they purchase. This approach mirrors that of Bria's and Adobe’s, a stalwart that sources content from creators via the Adobe Stock platform.

The AI startup is set to offer even more features such as allowing for their content to be easily deleted from its models, a guaranteed indemnity policy which protects users, and restrictions that prevent the generation of videos of specific individuals or celebrities.

Moonvalley’s focus is to create an AI-powered platform that benefits filmmakers and creative professionals. Moonvalley wants to remove any apprehension and skepticism, and solve the technical challenges that have been a hinderance for AI to be a practical tool for experts in the field.