Jeffrey Katzenberg, a prominent figure who co-founded DreamWorks, in partnership with his venture fund WndrCo, has taken a significant financial stride in the world of artificial intelligence (AI). They've made a substantial $15.5 million Series A investment in Creatify, a company that has harnessed the power of AI within their video ad platform.

Creatify's innovative platform, AdMax, is a game changer, as it utilizes AI technology to efficiently churn out a slew of video ads designed for the dynamic world of social media marketing. AdMax does this by scrutinizing top performing social video campaigns on popular platforms such as TikTok and Instagram, and uses insights from this analysis to shape its own content.

Such optimism and faith in AI for advertising isn't exclusive to Katzenberg alone. Other technology giants share a similar vision. Just recently, Meta CEO Mark Zuckerberg voiced his aspirations to completely automate advertising through the use of an AI ad tool. His tool, in essence, would be responsible for testing countless ads across Facebook, Instagram, and Threads users.

Despite this vision sounding a bit extreme, it should not be deemed a certainty. It's crucial to remember that not all of Katzenberg’s bets have borne fruit. Katzenberg, a seasoned executive in the entertainment domain since the era before DVDs, was famously the brains behind Quibi, a short video platform. Despite a high initial funding of 1.75 billion dollars, Quibi unfortunately had to shut down six months in.